About Us

Alberto Balderas brings 26 years of experience in the fine rug industry to Wool and Madder. From cleaning and repair to origin and construction, Alberto is one of the leading experts on rugs in The Triangle. His retail background gives Alberto a unique perspective on both the type and size rug the will be perfect for your space, as well as the knowledge to maintain its luster and sheen. In addition, he has sourced hand-made rugs around the world, including Afghanistan, Tibet, India, Nepal and Pakistan, and is a walking encyclopedia on the history and techniques of each country.

Feel free to call or email us and avail yourself of his expertise.

About Our Name

The name Wool and Madder expresses the foundation of our brand and philosophy. Our rugs are crafted from wool, valued for its durability, warmth, and natural character, and are, for the most part, made using natural dyes. Among these is madder root, one of the oldest known dye plants, used for centuries to produce a range of reds from terracotta to deep rust. Its tones are never flat, or uniform, instead, they carry subtle variation and depth, a natural phenomenon known as abrash, where differences in dye batches, create an organic shift in color. This is a one of the defining beauties of natural dyes and traditional craftsmanship rather than a flaw.